Stupa Sports activities has taken one other step in increasing its footprint throughout Southeast Asia, asserting a strategic partnership with D‑Pleasure Pickleball, an expert membership, coaching academy, and event organiser primarily based in Ho Chi Minh Metropolis, Vietnam.
The collaboration will see Stupa’s AI‑powered sports activities know-how deployed at two main occasions this yr—the D‑Pleasure Pickleball Tour – Leg 3 from September 9 to 13, and the D‑Pleasure Vietnam Masters 2026 from November 24 to 29. Past 2026, the partnership is ready to proceed, with each side signing a Memorandum of Understanding to combine Stupa’s know-how into D‑Pleasure’s tournaments in 2027.
As a part of the deal, Stupa will present an built-in know-how ecosystem throughout the competitions. That features AI‑powered officiating, actual‑time efficiency analytics, and broadcast information. Officers may have entry to AI‑pushed VAR for line and match choices, whereas gamers and coaches will profit from Stupa’s Match Analytics platform, which delivers insights on serving and returning, rally patterns, shot efficiency, errors, level distribution, leads, and profitable traits. Broadcasters, in the meantime, will be capable to improve protection with 3D graphics powered by actual‑time match information.
For Stupa, the partnership underscores how know-how is turning into central to skilled pickleball. “Pickleball is evolving quickly as a world sport, and know-how will play an essential position in shaping how the sport is officiated, analysed and skilled,” stated Megha Gambhir, Co‑Founder and CEO of Stupa Sports activities. She added that the collaboration with D‑Pleasure not solely helps two key tournaments this yr but additionally lays the inspiration for an extended‑time period relationship.
D‑Pleasure Event Director Hoang Hai Thuy echoed the sentiment, calling the partnership “an essential milestone” for the membership. “It enhances officiating accuracy, delivers deeper efficiency insights, and elevates the general expertise for gamers and audiences,” he stated.
The transfer additional strengthens Stupa’s worldwide presence throughout racquet sports activities. The corporate has steadily expanded its AI‑powered options in officiating, dwell scoring, event administration, broadcast intelligence, and efficiency evaluation. Current deployments throughout pickleball, badminton, desk tennis, and padel spotlight its rising position in shaping the worldwide sports activities ecosystem.
