Snoopy has formally joined the pickleball craze. Timex launched three new Peanuts watches that includes the long-lasting beagle enjoying America’s fastest-growing sport.
Snoopy has finished loads in his lifetime—flew fighter planes, went to area, and infrequently beat Charlie Brown in yard sports activities. Now he’s picked up a pickleball paddle.
Watchmaker Timex has launched a brand new Peanuts x Timex Snoopy assortment that includes three pickleball-themed watches, every with the long-lasting beagle equipped for a day on the court docket, based on an article in GQ.
The drop consists of three fashions throughout the model’s basic traces:
- Timex Weekender (37mm) – brass case, blue-striped nylon strap — $169
- Timex Marlin Quartz (38mm) – chrome steel case, black leather-based strap — $249
- Timex Marlin Automated (40mm) – chrome steel case, blue leather-based strap — $349 (GQ)
Every watch options Snoopy enjoying pickleball on the dial—one other playful twist in Timex’s long-running collaboration with the Peanuts franchise.
Snoopy Has a Lengthy Watchmaking Historical past
Snoopy’s connection to watches goes again a long time.
In 1970, NASA started awarding the “Silver Snoopy Award” to organizations and people who contributed to mission security throughout spaceflight. One early recipient was Omega, says GQ, whose Speedmaster chronograph helped carry the Apollo 13 crew safely residence.
Since then, Snoopy has turn into a surprisingly influential determine in watch tradition, showing on fashions from luxurious manufacturers to extra inexpensive on a regular basis items.
Timex has leaned into the collaboration for years, producing Snoopy watches that includes the beagle enjoying baseball, golf, and different sports activities. The brand new launch merely provides pickleball to his résumé.
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Pickleball’s Cultural Attain Retains Rising
Whereas the watches are playful, additionally they mirror how deeply pickleball has embedded itself into popular culture. The game’s speedy progress has spilled into every thing from attire and footwear to celeb endorsements and now collectible watches.
Within the case of the Snoopy assortment, the theme even nods to pickleball’s typically testy relationship with tennis.
Snoopy has beforehand appeared on Timex watches enjoying tennis, making this launch a tongue-in-cheek reminder that the 2 sports activities can coexist.
Or, as Snoopy himself may say: be taught from yesterday, stay for as we speak, and possibly sneak in a pickleball recreation this afternoon.
Characteristic picture through Timex