Pickleball’s rise in Asia has taken one other step ahead, this time with a splash of company backing. BrilliA Integrated has thrown its weight behind the Mr & Miss Pickleball Vietnam 2026 match, held earlier this month at Ho Tram resort.
The occasion introduced collectively aggressive and leisure gamers from throughout the area, however it was extra than simply rallies and volleys. BrilliA used the event to showcase its Diana footwear and attire line, full with product shows and on‑website activations. It was a transparent sign: pickleball is now not only a pastime—it’s a platform for manufacturers to attach straight with communities.
Why Vietnam, Why Now
BrilliA’s chief government, Kendrew Hartanto, described Vietnam as considered one of Southeast Asia’s most enjoyable pickleball markets. He famous that the game continues to be in its early levels of development, however the firm sees lengthy‑time period potential. Sponsorship, he defined, is a part of a wider technique to construct Diana’s profile by participating with gamers and followers the place the motion occurs.
Trade analysis has already pegged the worldwide pickleball gear and attire market at $2 to $3 billion by 2025, with Asia‑Pacific tipped because the quickest‑rising area. BrilliA’s transfer matches neatly into that narrative. Vietnam joins Malaysia and Singapore as key markets the place the corporate is trying to make its mark.
A Event With Star Energy
The competitors gave gamers a stage to show each expertise and keenness. Within the ultimate, Crew Elite Star proved dominant, sweeping Crew Phê Pickleball 3‑0 throughout males’s doubles, ladies’s doubles, and combined doubles. Their victory earned them the championship trophy and prizes value over 400 million VND. Crew Phê Pickleball, that includes Nguyen Van Lam, Tran Huu Tai, Nguyen Thi Huong Ly, and Le Vu Dan Phuong, completed runner‑up and took dwelling prizes valued at over 40 million VND.
In the meantime, Crew Fulla edged Crew Honeycomb in a nail‑biting third‑place match, clinching a 21‑20 tie‑breaker to safe their spot on the rostrum. Their reward totalled greater than 20 million VND.
Past the workforce battles, the match topped its particular person stars. Tennis participant Valentin Tran was named Mr Pickleball Vietnam, whereas Pham Thi Anh Vuong claimed the Miss Pickleball Vietnam title. Every obtained 50 million VND, together with a crown and scepter—symbols of pickleball’s rising status within the area.
Spectators have been handled to exhibition video games that includes Vietnam’s prime feminine tennis participant, Sophia Phuong Anh, alongside vibrant music, lighting results, and meals stalls. Occasion director Joshua Turner summed it up neatly: “We’re delighted that the match has concluded efficiently, receiving a lot reward from everybody, from artists, businesspeople, skilled athletes, and spectators alike.”
BrilliA’s Wager on Pickleball
For BrilliA, the sponsorship was an opportunity to highlight Diana’s lively life-style vary whereas participating straight with the pickleball neighborhood. CEO Kendrew Hartanto described Vietnam as considered one of Southeast Asia’s most enjoyable pickleball markets, nonetheless in its early development part however brimming with potential.
Trade analysis estimates the worldwide pickleball gear and attire market might attain $2 to $3 billion by 2025, with Asia‑Pacific main the cost. BrilliA’s presence in Vietnam, alongside strikes in Malaysia and Singapore, reveals how manufacturers are positioning themselves early within the sport’s rise.
Pickleball is now not only a sport performed in transformed warehouses or borrowed courts—it’s turning into a industrial stage. With corporations like BrilliA stepping in, the game’s trajectory in Asia appears set to speed up, mixing competitors, neighborhood, and commerce in equal measure.
