Whereas praising the standard of basketball within the EuroLeague, Mike James believes the competitors nonetheless has important alternatives to strengthen its enterprise operations and total monetary mannequin.
The veteran guard pointed to a number of areas that might profit from modernization, together with advertising and marketing, merchandise gross sales, tv rights, and rising income for golf equipment.
“I’d say advertising and marketing may very well be higher. Determine a approach to have extra merchandise and possibly be sponsored by one athletic put on model so it may very well be bought and we will make more cash off of it. TV rights can be good.
“Discovering a means for golf equipment to earn more money so the league may very well be higher basically. There’s a whole lot of issues that may very well be higher. However to not choose on it, to not be impolite, as a result of I feel it’s an amazing product. It’s simply, enhancements obtained to be made.”
James additionally questioned whether or not a very new NBA-backed league may generate the identical ambiance as the present EuroLeague, noting that European supporters are deeply linked to their golf equipment reasonably than particular person stars.
“As a result of the factor that’s totally different about Europe than america is that clearly gamers have followers and followers like gamers, however they’re actually followers of the groups. So the entire new league will likely be good.
“Some individuals will go, however you received’t get the passionate followers that they’ve from the league proper now. So I would really like for it to mix by some means.”
At present a free agent following a number of profitable seasons with AS Monaco, James added that he can be open to taking part in in an NBA-supported European competitors if he’s nonetheless lively when the undertaking begins.
Mike James on NBA Europe: “I’d love for them to associate with the EuroLeague”https://t.co/E4M4CcjJzX
— Eurohoops (@Eurohoopsnet) July 9, 2026
