The sponsors and companions maintain coming for MLP introduced by DoorDash and the PPA Tour.
On Thursday, SXY introduced it’s getting into into strategic partnerships throughout skilled pickleball, together with with MLP introduced by DoorDash, Pickleball Central, and the Carvana PPA Tour.
Who Is SXY?
SXY is an modern model that provides a spread of substances and attire for seashore tennis and pickleball, and is understood globally for its dedication to excellence with a aggressive edge. SXY redefines the phrase SEXY via actions, product, and sport
Official Uniform and Headwear Companion of MLP
As a part of a multi-year settlement, SXY will function the Official Crew Uniform and Official Headwear Companion of MLP introduced by DoorDash for the 2026 and 2027 seasons. On this function, SXY will outfit MLP athletes and groups with premium efficiency attire and headwear designed for elite competitors and fashionable fashion.
Retail Growth By Pickleball Central
As well as, SXY can be a proud accomplice of Pickleball Central, the game’s main specialty retailer. By this partnership, SXY gear and attire can be accessible on-site and thru Pickleball Central at each MLP introduced by DoorDash and Carvana PPA Tour occasions, giving followers and gamers direct entry to the model’s efficiency merchandise.
Title Sponsor of the SXY Newport Open
SXY additionally introduced that it’ll function the Title Sponsor of the SXY Newport Open, a featured cease on the Carvana PPA Tour in March, underscoring the model’s rising presence and funding in skilled pickleball.
Model Imaginative and prescient and Strategic Alignment
“As the game continues to blow up, we’re targeted on partnering the place efficiency, tradition, and group intersect,” mentioned Mark Bonfigli, Founder and CEO of SXY. “Turning into the Official Uniform and Headwear Companion of Main League Pickleball, teaming up with Pickleball Central, and serving as Title Sponsor of the SXY Newport Open permits us to point out up authentically for athletes and followers alike.”
As a part of its MLP partnership, SXY will assist nationwide occasions, participant engagement initiatives, fan experiences, and academic programmes, together with outreach efforts supporting faculties and youth participation.
“We’re excited to welcome SXY because the Official Crew Uniform and Headwear Companion of Main League Pickleball,” mentioned Jacob Cohen, SVP Partnerships and Income, United Pickleball Affiliation. “Their dedication to innovation, fashion, and efficiency aligns completely with the vitality of MLP.”
SXY will preserve a powerful on-site presence all through the season, taking part in dwell occasions and fascinating followers via immersive model experiences that mix sport, trend, and leisure.
For extra info on SXY gear and attire, go to SXY.COM.
