North American esports and way of life model 100 Thieves has introduced its return to aggressive Counter-Strike with a brand new workforce for Counter-Strike 2 (CS2), following a multi-year partnership with Roobet, which can function the presenting and naming rights sponsor.
In response to a launch, the partnership with Roobet is without doubt one of the largest in 100 Thieves’ historical past and can instantly assist the organisation’s growth into Europe. As a part of the deal, a brand new coaching facility will probably be established in Serbia, which can even act as a content material hub for streamers and creators throughout the international Counter-Strike group.
“Counter-Strike has all the time been a cornerstone of esports, and CS2 has sparked new vitality worldwide,” mentioned Jacob Toft-Andersen, President of 100 Thieves. “Europe is on the centre of that group, and by establishing a everlasting house there, we’re committing to doing this the appropriate manner. With Roobet as a accomplice, we’re constructing one thing our followers will be happy with.”
Allen Temiz, Director of Partnerships at Roobet, added: “Our founding workforce met taking part in CS on-line, so this partnership with 100 Thieves seems like coming house. Becoming a member of forces to launch 100 Thieves Roobet is not only a enterprise transfer, it’s a ardour challenge rooted within the very DNA of our firm.”
Along with returning to competitors, each events have pledged to present again to the broader group. For each participant revealed on the brand new roster, a donation will probably be made to a charity of that participant’s selection.
Extra charitable contributions are deliberate to coincide with workforce milestones all through the aggressive season.
Increasing the 100 Thieves Model Overseas
The organisation final fielded a Counter-Strike: International Offensive (CS:GO) workforce in 2020 earlier than withdrawing resulting from logistical and aggressive challenges.
The transfer represents a renewed worldwide push for 100 Thieves, following the merger of guardian firm GameSquare with FaZe Clan in 2023. It additionally sees continued collaborations with main sponsors equivalent to Lexus, AT&T and Razer.
Whereas Roobet is primarily often called a crypto on line casino and sportsbook working in markets equivalent to Canada, Mexico and elements of Europe and South America, 100 Thieves has clarified that no playing streams or direct betting content material will function on its social media channels as a part of this partnership.
